¿Cuánto más vale un m² con certificación WELL?
Los datos globales dicen +10-30% de premium. Pero en México la historia es diferente. Desglosamos los números reales de proyectos certificados vs. convencionales en CDMX, Monterrey y Guadalajara.
The Numbers Behind the Wellness Premium
The question every developer asks: how much more can I charge per square meter if I certify my building? The short answer: between 10% and 25% more in residential, and between 4.4% and 7.7% in commercial. But the numbers vary enormously depending on the market.
Global Data
According to studies by IWBI and JLL:
What Happens in Mexico?
The Mexican market is more complex. There is not enough data for a statistically significant study, but existing projects give clear signals:
| Project | City | Certification | Estimated premium vs. area |
|---|---|---|---|
| Torre Reforma | Mexico City | LEED Platinum | +18-22% |
| Campus Coyoacan | Mexico City | WELL Gold | +15-20% |
| Santa Fe Wellness Hub | Mexico City | WELL Gold | +12-18% |
| Midtown Jalisco | Guadalajara | WELL Silver | +10-15% |
The Cost of Certifying vs. the Return
For a residential development of 100 units with an average price of $5M MXN per unit, a 15% premium represents $75M MXN in additional sales. The WELL certification cost for that project would be approximately $1.5M MXN. The ROI is clear.
Conclusion
The premium exists and is measurable. The question is not whether certifying is worth it — it is which certification to choose and how to maximize the return. Developers who understand this first will have a competitive advantage for years.
Sources: IWBI, JLL Research, CBRE Wellness Report 2024, OS Group proprietary analysis.